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RD Medina - Brand Story

Yoga Business

Character
Customer Persona Emily
Desire they want to know that it's okay to make money and teach yoga.

Villain The perfect instagram yoga body influencer aka Tracy
External Problems other more successful yoga teachers

Internal Problems imposter syndrome, jealousy, inadequate, insecurity, not good enough,

Philosphical Problems most successful yoga teacher ever making tons of money

Guide
How does your brand relate to the character? one of rina yoga's students made a huge following on IG and it turned out to be fake and it didn't turn out how it seemed online.

Why is the brand able to help the character? help her by focusing on her own path and journey taking her mind off others by developing the tools and business model for constant success

Risks
Risk #1 stay stuck forever
Risk #2 give up on teaching yoga as a business
Risk #3 feel depression and lack of purpose
Risk #4 never achieve your ultimate potential
Transformation
What did they have then and what do they have now?
Before dont have steps and strategies for their business
After a structured business model
How did they feel then and how do they feel now?
Before felt lost and without direction
After clarity, focus and purpose
What was an average day like then and what's it like now?
Before unorganized, unscheduled and flaky
After organized, responsible, punctual
Resolution
Attainment [else]Self-Realization


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