Yoga Business
Customer Journey
The Plan
The plan is about clearing up the customer's confusion with concise and understandable pre and post purchase paths. Stepping stones that show your customers how they will get from where they are to where they want to be.
| Pre-Purchase | ||||
|---|---|---|---|---|
| Path | 1 Vestibulum risus magna, condimentum sit amet et nisl. Curabitur eleifend. |
2 Vestibulum risus magna, condimentum sit amet accumsan quis, cursus et nisl. Curabitur. |
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| Post-Purchase | ||||
| Path | 1 Vestibulum risus magna, condimentum sit amet accumsan. |
2 Vestibulum risus magna, condimentum sit amet uis. |
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The Agreement
The agreement is designed to alleviate any fears or doubts that your customer may have about doing business with you. The terms should be soothing and reassuring.
| The Terms | ||||
|---|---|---|---|---|
| Agreement | 1 Vestibulum risus magna, condimentum sit amet accumsan quis, cursus et agna placerat at. |
2 Vestibulum risus magna, Curabitur eleifend blandit sapien, non blandit magna placerat at. |
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Calls to Action
Your call to action is how you challenge your customer to take the step that leads to a sale. Your main call to action should be direct, like 'Buy Now' or 'Subscribe'. Transitional calls to action are less risky on-ramps, that usually have a free offer of some kind.
| Call to Action | ||||
|---|---|---|---|---|
| Main CTA | ||||
| Transitional CTA | ||||
Dashboard links
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Yoga Business |
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|---|---|
| Character | |
| Customer Persona | Emily |
| Desire | they want to know that it's okay to make money and teach yoga. |
| Villain | The perfect instagram yoga body influencer aka Tracy |
| External Problems | other more successful yoga teachers |
| Internal Problems | imposter syndrome, jealousy, inadequate, insecurity, not good enough, |
| Philosphical Problems | most successful yoga teacher ever making tons of money |
| Guide | |
| How does your brand relate to the character? | one of rina yoga's students made a huge following on IG and it turned out to be fake and it didn't turn out how it seemed online. |
| Why is the brand able to help the character? | help her by focusing on her own path and journey taking her mind off others by developing the tools and business model for constant success |
| Risks | |
| Risk #1 | stay stuck forever |
| Risk #2 | give up on teaching yoga as a business |
| Risk #3 | feel depression and lack of purpose |
| Risk #4 | never achieve your ultimate potential |
| Transformation | |
| What did they have then and what do they have now? | |
| Before | dont have steps and strategies for their business |
| After | a structured business model |
| How did they feel then and how do they feel now? | |
| Before | felt lost and without direction |
| After | clarity, focus and purpose |
| What was an average day like then and what's it like now? | |
| Before | unorganized, unscheduled and flaky |
| After | organized, responsible, punctual |
| Resolution | |
| Attainment | [else]Self-Realization |
