Elkdog Story – RD Medina

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5 Things Everybody Gets Wrong About Branding

free guide

5 Things Everybody Gets Wrong About Branding

A quick guide to the most common mistakes small business owners and entrepreneurs make when creating their brand, and how to avoid them.

Aspiration | To Enlighten

The Philosopher

You are wise and insightful. A trusted source of information, who is keen to share their vast knowledge with the world. With logic and reason always at the forefront of your arguments, few can refute your conclusions.

Examples:

BBC

PBS

Google

Philips

Aspiration | To Entertain

The Comedian

You are the life of the party, bringing the light-hearted respite everybody needs to unwind. Your off-beat perspective and spontaneity catches people by surprise, and gives them permission to let their guard down.

Examples:

Motley Fool

Ben & Jerry’s

IKEA

Aspiration | To Restore

The Healer

You are the universal mother, the nurturer, and paragon of generosity. Compassion is your north star, and you have the strength to care for others. You are the listener and the counselor providing comfort and solace.

Examples:

Campbell’s Soup

Johnson & Johnson

Heinz

Aspiration | To Captivate

The Beloved

You are the height of passion and emotional intimacy. Sensual, warm, and idealistic, there are few who can resist your touch. When you are around, people feel seen and cherished. They come to you to remember what love should be.

Examples:

Victoria’s Secret

Godiva Chocolate

Marie Claire

Aspiration | To Manifest

The Magus

You are a catalyst for greatness. Sometimes your mere presence is enough to transform people’s reality, but when combined with your strong intuition and charisma, whole new worlds can be brought into existence.

Examples:

Disney

Wizard of Oz

Apple

Aspiration | To Establish

The King

You are a born leader with peerless organizational skills and the ability to see things from ten thousand feet. Combining a mature perspective and natural authority, you can create order out of chaos and bring stability to any situation.

Examples:

Microsoft

Barclays

Mercedes-Benz

Aspiration | To Build

The Architect

You are ingenious and creative. Meaning comes from making something that can endure the test of time and offers value to society. Innovation is your calling card and you are not not afraid to be the first to do something.

Examples:

Lego

Crayola

Aspiration | To Discover

The Trailblazer

You want to experience everything that life has to offer, and will scour the earth to do so. Ambitious, adventurous, and pioneering, you were born to chart your own course and go where angels fear to tread.

Examples:

Red Bull

Jeep

Indiana Jones

Aspiration | To Inspire

The Savior

You want to save the world and have the confidence to try. Bold, strong, and honorable, you inspire the collective with your courage and relentless drive. You bring solutions to the table and won’t take no for an answer.

Examples:

Nike

BMW

Duracell

Aspiration | To Revolutionize

The Rebel

You move to the beat of your own drum and don’t mind breaking the rules if you sense injustice. Independent, wild, and iconoclastic, you are an agent of change, who doesn’t shrink in the face of power and authority.

Examples:

Harley-Davidson

Virgin

Aspiration | To Belong

The Everyman

You are salt-of-the-earth and the picture of sincerity. Always striving to be supportive and foster a sense of community. You will give the shirt off your back and celebrate others’ achievements.

Examples:

Home Depot

eBay

Aspiration | To Trust

The Optimist

You are a dreamer and strive to be good. Innocent and pure at heart, you are the embodiment of youthful idealism and romanticism. Loyal to a fault, you live by a moral code and expect others to do so, as well.

Examples:

Coca-Cola

Cottonelle

Dove soap

Every spring, she embarks on the long journey home, relying on her flock to break headwinds and an inner sense of direction to find her way back. As our totem, she reflects our promise:

Branding that is clear, authentic, and lands where it should.

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RD MEDINA
Creative Agency

AI Policy

There is no greater technology than human creativity

Artistic expression requires skill, passion and decision-making. As such, a true artist is one who is able to exert full control over these critical aspects of the creative process and only through engaging in it as a living, conscious being is art possible.

Generative artificial intelligence (AI) technologies that use machine learning to produce imagery derived from databases hijacks essential decision-making elements performed by the artist on their journey to arrive at the unique expression of their inner world, informed as it is by their personal experience and outlook, and thus makes generative AI anathema to the creative process.

RD Medina Studio is committed to promoting and uplifting the creative spirit as a fundamental aspect of humanity.

Identity Design Quote

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Rates

RD Medina offers hourly, package rates and retainers. Just enter your email below and we’ll send you a price list to your inbox.

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Quick Quote

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concept		cost
brand development		$200





	Total	$200.00

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Lisa Mattson

September 12, 2026

rd medina brand studio | 2026

Privacy Notice

Are you sure you want to exit?

free guide

5 Things Everybody Gets Wrong About Branding

free guide

5 Things Everybody Gets Wrong About Branding

The Philosopher

You are wise and insightful. A trusted source of information, who is keen to share their vast knowledge with the world. With logic and reason always at the forefront of your arguments, few can refute your conclusions.

BBC

PBS

Google

Philips

The Comedian

You are the life of the party, bringing the light-hearted respite everybody needs to unwind. Your off-beat perspective and spontaneity catches people by surprise, and gives them permission to let their guard down.

Motley Fool

Ben & Jerry’s

IKEA

The Healer

You are the universal mother, the nurturer, and paragon of generosity. Compassion is your north star, and you have the strength to care for others. You are the listener and the counselor providing comfort and solace.

Campbell’s Soup

Johnson & Johnson

Heinz

The Beloved

You are the height of passion and emotional intimacy. Sensual, warm, and idealistic, there are few who can resist your touch. When you are around, people feel seen and cherished. They come to you to remember what love should be.

Victoria’s Secret

Godiva Chocolate

Marie Claire

The Magus

You are a catalyst for greatness. Sometimes your mere presence is enough to transform people’s reality, but when combined with your strong intuition and charisma, whole new worlds can be brought into existence.

Disney

Wizard of Oz

Apple

The King

You are a born leader with peerless organizational skills and the ability to see things from ten thousand feet. Combining a mature perspective and natural authority, you can create order out of chaos and bring stability to any situation.

Microsoft

Barclays

Mercedes-Benz

The Architect

You are ingenious and creative. Meaning comes from making something that can endure the test of time and offers value to society. Innovation is your calling card and you are not not afraid to be the first to do something.

Lego

Crayola

The Trailblazer

You want to experience everything that life has to offer, and will scour the earth to do so. Ambitious, adventurous, and pioneering, you were born to chart your own course and go where angels fear to tread.

Red Bull

Jeep

Indiana Jones

The Savior

You want to save the world and have the confidence to try. Bold, strong, and honorable, you inspire the collective with your courage and relentless drive. You bring solutions to the table and won’t take no for an answer.

Nike

BMW

Duracell

The Rebel

You move to the beat of your own drum and don’t mind breaking the rules if you sense injustice. Independent, wild, and iconoclastic, you are an agent of change, who doesn’t shrink in the face of power and authority.

Harley-Davidson

Virgin

The Everyman

You are salt-of-the-earth and the picture of sincerity. Always striving to be supportive and foster a sense of community. You will give the shirt off your back and celebrate others’ achievements.

Home Depot

eBay

The Optimist

You are a dreamer and strive to be good. Innocent and pure at heart, you are the embodiment of youthful idealism and romanticism. Loyal to a fault, you live by a moral code and expect others to do so, as well.

Coca-Cola

Cottonelle

Dove soap

Branding that is clear, authentic, and lands where it should.