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Persona Interviews

Melissa

Michelle Pelletier

Can you briefly describe where you work or your business? I’m interested in understanding the size of the company, its primary expertise, location, etc.

Holland & Knight
4000 + employees
7 sections, Tampa, FL HQ

What’s your role within the organization? Do you work alone or as part of a team?

Manager of AI & Legal Technology Adoption, part of a 4 person team, leading a team of 2

Can you identify the main goals and/or Key Performance Indicators (KPIs) of your role?

Adoption strategy and content scalability

What are the main frustrations and pain points in your role?

Continuous change in direction by leadership.

What did you use Michelle’s services to achieve?

Friend’s Birthday Celebration

Briefly describe how you achieved this before you came across Michelle’s services. What were the problems associated with this method?

First time being a part of a sound bath

What is the main benefit you got from using Michelle’s services?

spiritual connection, friendship celebration and grounding

What triggered you to seek out a solution like the one offered by Michelle?

Want to start making time to connect at a different level.

What are the top 3 things you’re looking for in a service like this?

Connection
Spirituality
Grounding

How often do you buy a service like Michelle’s? And who’s involved?

First time, I made the decision

What was your biggest fear or concern about using Michelle’s services? Was there anything that almost stopped you from signing up?

N/A

What magazines, news sites, blogs, etc are you reading to get professional information?

WSJ, LinkedIn, YouTube

Brian

Michelle Pelletier

Can you briefly describe where you work or your business? I’m interested in understanding the size of the company, its primary expertise, location, etc.

I’m the owner of Barakat + Bossa a full service business litigation firm in Coral Gables, FL. We are 25 lawyer and 60 overall staff members.

What’s your role within the organization? Do you work alone or as part of a team?

I’m the owner and I serve on one of the litigation teams.

Can you identify the main goals and/or Key Performance Indicators (KPIs) of your role?

Overall firm performance including profitability, balance of workload, new hires and attrition.

What are the main frustrations and pain points in your role?

Lack of time.

What did you use Michelle’s services to achieve?

Team building. Wellness.

Briefly describe how you achieved this before you came across Michelle’s services. What were the problems associated with this method?

Other events such as outdoor team building, wellness days, a puppy parade.

What is the main benefit you got from using Michelle’s services?

Team Building, wellness.

What triggered you to seek out a solution like the one offered by Michelle?

I met Michelle and learned the service was available.

What are the top 3 things you’re looking for in a service like this?

An engaging facilitator
An accessible activity
A well organized presentation.

How often do you buy a service like Michelle’s? And who’s involved?

once or twice a year.

What was your biggest fear or concern about using Michelle’s services? Was there anything that almost stopped you from signing up?

lack of interest. No.

What magazines, news sites, blogs, etc are you reading to get professional information?

Linked in,

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