Brand Story Development
May 4, 2026
|By rt
Yoga Business |
|
|---|---|
| Character | |
| Customer Persona | Emily |
| Desire |
they want to know that it’s okay to make money and teach yoga. |
| Villain | The perfect instagram yoga body influencer aka Tracy |
| External Problems |
other more successful yoga teachers |
| Internal Problems |
imposter syndrome, jealousy, inadequate, insecurity, not good enough, |
| Philosphical Problems |
most successful yoga teacher ever making tons of money |
| Guide | |
| How does your brand relate to the character? |
one of rina yoga’s students made a huge following on IG and it turned out to be fake and it didn’t turn out how it seemed online. |
| Why is the brand able to help the character? |
help her by focusing on her own path and journey taking her mind off others by developing the tools and business model for constant success |
| Risks | |
| Risk #1 | stay stuck forever |
| Risk #2 | give up on teaching yoga as a business |
| Risk #3 | feel depression and lack of purpose |
| Risk #4 | never achieve your ultimate potential |
| Transformation | |
| What did they have then and what do they have now? | |
| Before | dont have steps and strategies for their business |
| After | a structured business model |
| How did they feel then and how do they feel now? | |
| Before | felt lost and without direction |
| After | clarity, focus and purpose |
| What was an average day like then and what’s it like now? | |
| Before | unorganized, unscheduled and flaky |
| After | organized, responsible, punctual |
| Resolution | |
| Attainment | [if 461 equals=”Other”][else]/[if 461] |
